Trend Following™ Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.trendfollowing.com (the “Site”).
Modification Date: December 23, 2024
Effective Date: June 1, 2018
We care about how businesses use our information online, and we care about your privacy. We also value precision and clarity of language, so we organized this Privacy Policy into three distinct segments: 1. For those individuals in the European Union; 2. For those individuals in California; and 3. For those individuals everywhere else.
Please review the segment that applies to you based on where you are located geographically.
Thank you!
I. OUR VALUED CUSTOMERS AND VISITORS LOCATED IN THE EUROPEAN UNION
A. What Personal Data Do We Collect From You?
Personal data is information that can be used to identify you such as your name, IP address, and email address. We process personal data from you in a number of ways including:
(1) Purchases: Your name, email address, and credit card information although we use a third party known as Stripe to collect and process this data.
(2) Log in: Your name, email address, and password when you log in to your account.
(3) Customer Service: Your name, email address, and reason for contacting us.
B. What Is The Purpose of Processing Your Personal Data?
We collect the information above for the following purposes.
(1) Purchases: Your personal data is used to process payment and provide you Flagship Training.
(2) Log in: Your personal data is used to provide access to your account.
(3) Customer Service: Your personal data is used to evaluate your inquiry and provide you with answers.
C. What Legal Basis Do We Have For Collecting and Processing Your Information?
Websites must have a legal basis for collecting information from individuals located in the European Union. Our legal basis for each of the ways we process your data is as follows.
(1) Purchases: We process your data as part of an allowed contractual transaction.
(2) Log in: A legitimate interest exists for allowing you to access your account. We consider the processing of your login information a legitimate interest because when you seek to login, you expect us to collect information to allow you access to the system and we have a legitimate interest in allowing customers access to their accounts.
(3) Customer Service: A legitimate interest exists for providing you with answers to your questions. When you affirmatively contact us, your expectation is we will use your personal data to reply with an answer and we have a legitimate business interest in providing customers and potential customers with answers to their questions.
D. Who Has Access To The Data We Collect?
We process and access you data as described above through the help of third parties that have the digital infrastructure that we do not and without whom we would be unable to provide Flagship Training including:
- Woo Commerce for process transactions;
- Stripe for billing your credit card;
- Google Analytics for site statistics so we can analyze how people use our site;
These third parties have made contractual promises to not use your personal data in any manner we do not authorize.
E. Cookies and Similar Technologies
We use cookies to track you. This tracking is done to provide you with ease of use such as expediting the login to your account, as well as provide us with information on how people move about the site, what is of interest to them and what is not, and incidental items such as what percentage of users access the site from a personal computer versus a mobile phone. You may block most cookies by adjusting your browser settings as well as responding to the cookie consent notice that appears when you first visit this site.
Your consent applies to the following domains: www.trendfollowing.com.
Cookie declaration last updated on 12/23/24 by Trend Following:
Necessary (24)
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Name: _cf_bm [x2]
Provider: ActiveCampaign, Vimeo
Purpose: This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.
Expiry: 1 day
Type: HTTP Cookie
Name: _mp_opt_in_out_#
Provider: TED
Purpose: Stores the user’s cookie consent state for the current domain
Expiry: Session
Type: HTTP Cookie
Name: _stripe_mid
Provider: Stripe
Purpose: This cookie is necessary for making credit card transactions on the website. The service is provided by Stripe.com which allows online transactions without storing any credit card information.
Expiry: 1 year
Type: HTTP Cookie
Name: _stripe_sid
Provider: Stripe
Purpose: This cookie is necessary for making credit card transactions on the website. The service is provided by Stripe.com which allows online transactions without storing any credit card information.
Expiry: 1 day
Type: HTTP Cookie
Name: _ab
Provider: m.stripe.com
Purpose: This cookie is necessary for making credit card transactions on the website. The service is provided by Stripe.com which allows online transactions without storing any credit card information.
Expiry: Session
Type: HTML Local Storage
Name: _cfuvid [x2]
Provider: Embed.ly, Vimeo
Purpose: This cookie is a part of the services provided by Cloudflare – Including load- balancing, deliverance of website content and serving DNS connection for website operators.
Expiry: Session
Type: HTTP Cookie
Name: _mf
Provider: m.stripe.com
Purpose: This cookie is necessary for making credit card transactions on the website. The service is provided by Stripe.com which allows online transactions without storing any credit card information.
Expiry: Session
Type: HTML Local Storage
Name: ac_enable_tracking
Provider: Trend Following
Purpose: Used to detect if the visitor has accepted the marketing category in the cookie banner. This cookie is necessary for GDPR- compliance of the website.
Expiry: 30 days
Type: HTTP Cookie
Name: AWSALB
Provider: Deadline Funnel
Purpose: Registers which server- cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience.
Expiry: 7 days
Type: HTTP Cookie
Name: AWSALBCORS
Provider: Deadline Funnel
Purpose: Registers which server- cluster is serving the visitor. This is used in context with load balancing, in order to optimize user experience.
Expiry: 7 days
Type: HTTP Cookie
Name: CookieConsent
Provider: Trend Following
Purpose: Stores the user’s cookie consent state for the current domain
Expiry: 1 year
Type: HTTP Cookie
Name: cookietest
Provider: secure.na1.echocdn.com
Purpose: This cookie is used to determine if the visitor has accepted the cookie consent box.
Expiry: Session
Type: HTTP Cookie
Name: id
Provider: m.stripe.com
Purpose: Pending
Expiry: Session
Type: HTML Local Storage
Name: JSESSIONID [x3]
Provider: adobesign.com, Adobe Inc., New Relic
Purpose: Preserves user states across page requests
Expiry: Session
Type: HTTP Cookie
Name: m
Provider: Stripe
Purpose: Determines the device used to access the website. This allows the website to be formatted accordingly.
Expiry: 400 days
Type: HTTP Cookie
Name: OptanonConsent
Provider: cdn.cookielaw.org
Purpose: Determines whether the visitor has accepted the cookie consent box. This ensures that the cookie consent box will not be presented again upon re- entry.
Expiry: 1 year
Type: HTTP Cookie
Name: rc::a
Provider: ActiveCampaign
Purpose: This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.
Expiry: Persistent
Type: HTML Local Storage
Name: rc::c
Provider: ActiveCampaign
Purpose: This cookie is used to distinguish between humans and bots.
Expiry: Session
Type: HTML Local Storage
Name: t.gif
Provider: WordPress.com
Purpose: Ensures that product pictures are presented correctly on the website.
Expiry: Session
Type: Pixel Tracker
Name: test_cookie
Provider: Google
Purpose: Used to check if the user’s browser supports cookies
Expiry: 1 day
Type: HTTP Cookie
Statistics (16)
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Name: _CJ_session_metadata
Provider: Scribd
Purpose: Contains data about the user’s interaction with the audiobook- and document-presentation-tool for statistical purposes.
Expiry: Session
Type: HTTP Cookie
Name: _ga
Provider: Google
Purpose: Registers a unique ID used to generate statistical data on how the visitor uses the website.
Expiry: 2 years
Type: HTTP Cookie
Name: _ga_#
Provider: Google
Purpose: Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.
Expiry: 2 years
Type: HTTP Cookie
Name: _scribd_session
Provider: Scribd
Purpose: Implements audio-files on the website, and determines how many and who have listened to these files.
Expiry: 3 years
Type: HTTP Cookie
Name: 1
Provider: m.stripe.com
Purpose: Registers data on visitors’ website-behaviour. This is used for internal analysis and website optimization.
Expiry: Session
Type: HTML Local Storage
Name: dd_cookie_test_#
Provider: Vimeo
Purpose: Registers data on visitors’ website-behaviour. This is used for internal analysis and website optimization.
Expiry: 1 day
Type: HTTP Cookie
Name: g.gif
Provider: WordPress.com
Purpose: Registers statistical data on users’ behaviour on the website. Used for internal analytics by the website operator.
Expiry: Session
Type: Pixel Tracker
Name: muxData
Provider: TED
Purpose: This cookie is used in context with a video-player, so that if the visitor is interrupted while viewing video content, the cookie remembers where to start the video when the visitor reloads the video.
Expiry: 1 year
Type: HTTP Cookie
Name: NRBA_SESSION
Provider: New Relic
Purpose: Collects data on the user’s navigation and behavior on the website. This is used to compile statistical reports and heatmaps for the website owner.
Expiry: Persistent
Type: HTML Local Storage
Name: p.gif
Provider: secure.adobesign.com
Purpose: Keeps track of special fonts used on the website for internal analysis. The cookie does not register any visitor data.
Expiry: Session
Type: Pixel Tracker
Name: sentryReplaySession
Provider: Spotify
Purpose: Registers data on visitors’ website-behaviour. This is used for internal analysis and website optimization.
Expiry: Session
Type: HTML Local Storage
Name: tk_ai
Provider: WordPress.com
Purpose: Registers data on visitors’ website-behaviour. This is used for internal analysis and website optimization.
Expiry: 5 years
Type: HTTP Cookie
Name: tk_qs
Provider: WordPress.com
Purpose: Registers data on visitors’ website-behaviour. This is used for internal analysis and website optimization.
Expiry: 1 day
Type: HTTP Cookie
Name: tk_rl
Provider: WordPress.com
Purpose: Registers data on visitors’ website-behaviour. This is used for internal analysis and website optimization.
Expiry: Session
Type: HTTP Cookie
Name: tk_ro
Provider: WordPress.com
Purpose: Registers data on visitors’ website-behaviour. This is used for internal analysis and website optimization.
Expiry: Session
Type: HTTP Cookie
Name: vuid
Provider: Vimeo
Purpose: Collects data on the user’s visits to the website, such as which pages have been read.
Expiry: 2 years
Type: HTTP Cookie
Marketing (50)
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.
Name: #-#
Provider: YouTube
Purpose: Used to track user’s interaction with embedded content.
Expiry: Session
Type: HTML Local Storage
Name: _mpq_#_#
Provider: TED
Purpose: Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.
Expiry: Persistent
Type: HTML Local Storage
Name: _Secure-ROLLOUT_TOKEN
Provider: YouTube
Purpose: Pending
Expiry: 180 days
Type: HTTP Cookie
Name: _fs_sample_user
Provider: Scribd
Purpose: Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.
Expiry: 30 days
Type: HTTP Cookie
Name: fbsr_#
Provider: Meta Platforms, Inc.
Purpose: Used to track the user’s interaction with the website’s Facebook chat-widget.
Expiry: Session
Type: HTTP Cookie
Name: fbssls_
Provider: Meta Platforms, Inc.
Purpose: Collects data on the visitor’s use of the comment system on the website, and what blogs/articles the visitor has read. This can be used for marketing purposes.
Expiry: Session
Type: HTML Local Storage
Name: fbssls_#
Provider: Scribd
Purpose: Collects data on the visitor’s use of the comment system on the website, and what blogs/articles the visitor has read. This can be used for marketing purposes.
Expiry: Session
Type: HTML Local Storage
Name: i/jot/embeds
Provider: Twitter Inc.
Purpose: Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.
Expiry: Session
Type: Pixel Tracker
Name: iU5q-!O9@$
Provider: YouTube
Purpose: Registers a unique ID to keep statistics of what videos from YouTube the user has seen.
Expiry: Session
Type: HTML Local Storage
Name: LAST_RESULT_ENTRY_KEY
Provider: YouTube
Purpose: Used to track user’s interaction with embedded content.
Expiry: Session
Type: HTTP Cookie
Name: LogsDatabaseV2:V#||LogsRequestsStore
Provider: YouTube
Purpose: Used to track user’s interaction with embedded content.
Expiry: Persistent
Type: IndexedDB
Name: mp_#_mixpanel [x2]
Provider: TED
Purpose: Pending
Expiry: Session
Type: HTTP Cookie
Name: nextId
Provider: YouTube
Purpose: Used to track user’s interaction with embedded content.
Expiry: Session
Type: HTTP Cookie
Name: NID
Provider: Google
Purpose: Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.
Expiry: 6 months
Type: HTTP Cookie
Name: optimizelyOptOut [x2]
Provider: Optimizely
Purpose: Collects visitor data related to the user’s visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.
Expiry: Session
Type: HTTP Cookie
Name: prism_# [x2]
Provider: prism.app-us1.com, diffuser-cdn.app-us1.com
Purpose: Collects information on user preferences and/or interaction with web-campaign content – This is used on CRM-campaign-platform used by website owners for promoting events or products.
Expiry: 30 days
Type: HTTP Cookie
Name: remote_sid
Provider: YouTube
Purpose: Necessary for the implementation and functionality of YouTube video-content on the website.
Expiry: Session
Type: HTTP Cookie
Name: requests
Provider: YouTube
Purpose: Used to track user’s interaction with embedded content.
Expiry: Session
Type: HTTP Cookie
Name: RichHistory
Provider: Twitter Inc.
Purpose: Collects data on visitors’ preferences and behaviour on the website – This information is used make content and advertisement more relevant to the specific visitor.
Expiry: Session
Type: HTML Local Storage
Name: sbjs_current
Provider: Trend Following
Purpose: Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.
Expiry: Session
Type: HTTP Cookie
Name: sbjs_current_add
Provider: Trend Following
Purpose: Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.
Expiry: Session
Type: HTTP Cookie
Name: sbjs_first
Provider: Trend Following
Purpose: Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.
Expiry: Session
Type: HTTP Cookie
Name: sbjs_first_add
Provider: Trend Following
Purpose: Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.
Expiry: Session
Type: HTTP Cookie
Name: sbjs_migrations
Provider: Trend Following
Purpose: Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.
Expiry: Session
Type: HTTP Cookie
Name: sbjs_session
Provider: Trend Following
Purpose: Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.
Expiry: 1 day
Type: HTTP Cookie
Name: sbjs_udata
Provider: Trend Following
Purpose: Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant.
Expiry: Session
Type: HTTP Cookie
Name: scribd_ubtc
Provider: Scribd
Purpose: Collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.
Expiry: 400 days
Type: HTTP Cookie
Name: ServiceWorkerLogsDatabase#SWHealthLog
Provider: YouTube
Purpose: Necessary for the implementation and functionality of YouTube video-content on the website.
Expiry: Persistent
Type: IndexedDB
Name: sp_landing
Provider: Spotify
Purpose: Used to implement audio-content from Spotify on the website. Can also be used to register user interaction and preferences in context with audio-content – This can serve statistics and marketing purposes.
Expiry: 1 day
Type: HTTP Cookie
Name: sp_t
Provider: Spotify
Purpose: Used to implement audio-content from Spotify on the website. Can also be used to register user interaction and preferences in context with audio-content – This can serve statistics and marketing purposes.
Expiry: 1 year
Type: HTTP Cookie
Name: TESTCOOKIESENABLED
Provider: YouTube
Purpose: Used to track user’s interaction with embedded content.
Expiry: 1 day
Type: HTTP Cookie
Name: tk_lr
Provider: WordPress.com
Purpose: Collects data on visitors’ preferences and behaviour on the website – This information is used make content and advertisement more relevant to the specific visitor.
Expiry: 1 year
Type: HTTP Cookie
Name: tk_or
Provider: WordPress.com
Purpose: Collects data on visitors’ preferences and behaviour on the website – This information is used make content and advertisement more relevant to the specific visitor.
Expiry: 5 years
Type: HTTP Cookie
Name: tk_r3d
Provider: WordPress.com
Purpose: Collects data on visitors’ preferences and behaviour on the website – This information is used make content and advertisement more relevant to the specific visitor.
Expiry: 3 days
Type: HTTP Cookie
Name: tk_tc
Provider: WordPress.com
Purpose: Collects data on visitors’ preferences and behaviour on the website – This information is used make content and advertisement more relevant to the specific visitor.
Expiry: Session
Type: HTTP Cookie
Name: VISITOR_INFO1_LIVE
Provider: YouTube
Purpose: Tries to estimate the users’ bandwidth on pages with integrated YouTube videos.
Expiry: 180 days
Type: HTTP Cookie
Name: YSC
Provider: YouTube
Purpose: Registers a unique ID to keep statistics of what videos from YouTube the user has seen.
Expiry: Session
Type: HTTP Cookie
Name: yt.innertube::nextId
Provider: YouTube
Purpose: Registers a unique ID to keep statistics of what videos from YouTube the user has seen.
Expiry: Persistent
Type: HTML Local Storage
Name: ytidb::LAST_RESULT_ENTRY_KEY
Provider: YouTube
Purpose: Used to track user’s interaction with embedded content.
Expiry: Persistent
Type: HTML Local Storage
Name: YtIdbMeta#databases
Provider: YouTube
Purpose: Used to track user’s interaction with embedded content.
Expiry: Persistent
Type: IndexedDB
Name: yt-remote-cast-available
Provider: YouTube
Purpose: Stores the user’s video player preferences using embedded YouTube video
Expiry: Session
Type: HTML Local Storage
Name: yt-remote-cast-installed
Provider: YouTube
Purpose: Stores the user’s video player preferences using embedded YouTube video.
Expiry: Session
Type: HTML Local Storage
Name: yt-remote-connected-devices
Provider: YouTube
Purpose: Stores the user’s video player preferences using embedded YouTube video.
Expiry: Persistent
Type: HTML Local Storage
Name: yt-remote-device-id
Provider: YouTube
Purpose: Stores the user’s video player preferences using embedded YouTube video.
Expiry: Persistent
Type: HTML Local Storage
Name: yt-remote-fast-check-period
Provider: YouTube
Purpose: Stores the user’s video player preferences using embedded YouTube video.
Expiry: Session
Type: HTML Local Storage
Name: yt-remote-session-app
Provider: YouTube
Purpose: Stores the user’s video player preferences using embedded YouTube video.
Expiry: Session
Type: HTML Local Storage
Name: yt-remote-session-name
Provider: YouTube
Purpose: Stores the user’s video player preferences using embedded YouTube video.
Expiry: Session
Type: HTML Local Storage
Unclassified (9)
Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.
Name: autoplay_state
Provider: TED
Purpose: Pending
Expiry: Persistent
Type: HTML Local Storage
Name: DWRSESSIONID
Provider: secure.na1.echocdn.com
Purpose: Pending
Expiry: Session
Type: HTTP Cookie
Name: feds_location
Provider: secure.adobesign.com
Purpose: Pending
Expiry: Session
Type: HTML Local Storage
Name: mp_uuid
Provider: TED
Purpose: Pending
Expiry: Session
Type: HTTP Cookie
Name: muted_state
Provider: TED
Purpose: Pending
Expiry: Session
Type: HTML Local Storage
Name: playback_rate_state
Provider: TED
Purpose: Pending
Expiry: Session
Type: HTML Local Storage
Name: selected_language_state
Provider: TED
Purpose: Pending
Expiry: Persistent
Type: HTML Local Storage
Name: show-browser-update-banner
Provider: TED
Purpose: Pending
Expiry: Session
Type: HTML Local Storage
Name: subtitle_state
Provider: TED
Purpose: Pending
Expiry: Persistent
Type: HTML Local Storage
F. How Long Do We Keep Your Data?
We keep your personal data for different periods of time depending on the reason it was gathered in the first place.
(1) Purchases: We keep your payment data via a third party process for as long as you continue to be a paid user of Flagship Training. Once this is no longer the case, we will hold your information for an additional four years as part of our tax records should an audit arise.
(2) Login: We will maintain your login data for as long as you are a paying user of Flagship Training.
(3) Customer Service: We will hold customer service personal data for a period of four years which covers the statute of limitations should a legal dispute arise between you and us.
G. Your Right To Ask For Corrections, Erasure, And Other Actions
We want you to have control over your data. You have the right to see all the data we have for you, ask for the corrections to the data, ask us to erase the data, object to how we use your data, ask that the data be exported, and ask that we stop automatically processing the data in particular manners. Although we have certain rights to limit your control of data, we believe it is YOUR data so we will liberally comply with your requests whenever possible. We are not a data mining company trying to monetize your personal information. To exercise any of these rights, please contact us.
H. Your Right To Withdraw Consent
We want to emphasize that wherever we’ve asked for your consent to collect or process your personal data, you have the right to withdraw that consent. You can contact us here.
I. Do We Transfer Your Data To Third Countries?
No. We are located in the United States. Your data is collected and held here.
J. Privacy Concerns, Contacting Us, Complaints
You can contact us with any questions or requests you have about these policies or your personal data by contacting us here. If, after contacting us, you feel a privacy issue has not be resolved, you have the right to file a complaint with a Supervisory Authority such as the Data Protection Commissioner of Ireland.
Data Controller
Representative: Michael Covel
Trend Following
11654 Plaza America Drive, Ste 224
Reston, VA 20190
You can contact us by sending a message via our Contact Page or by sending correspondence to: Trend Following, 11654 Plaza America Drive, Ste 224, Reston, VA 20190
II. FOR FRIENDS LOCATED IN CALIFORNIA
A. Do Not Track Signals
Pursuant to the California Online Privacy Protection Act, we hereby disclose that we do not currently honor “do not track” signals issued by browsers or other third party sources.
B. California Eraser Law
If you are an individual under 18 and have provided personal information or content to us in some manner, you have the right to request the deletion of that information pursuant to the “California Eraser Law.” Contact us to make such a request.
III. FOR ALL OUR VALUED FRIENDS REGARDLESS OF LOCATION
A. Privacy Policy Modifications and Updates
We may update and modify this Privacy Policy at any time. In doing so, we will post a notice on the site 30 days before the change goes into effect and forward an email message to you should we have an email address for you. However, you may exercise any rights noted in the new policy before the 30 day period runs and we agree to abide by our obligations as noted in the new policy.
B. Legal Disclosures of Personal Information
We may disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to (1) conform to the edicts of the law or comply with legal process served on us, (2) protect and defend our rights or property or (3) act under exigent circumstances to protect the safety of the public or users of the site.
C. DMCA Disclosures
We comply with the Digital Millennium Copyright Act of 1998. As part of the compliance process, we may be required to disclose whatever information we have for you to a copyright holder who has submitted a complaint to us as a matter of law.
D. Security Measures
We have security measures in place such as Secure Sockets Layer protocols to prevent the loss, misuse, and alteration of the information that we or our vendors obtain from you, but we make no assurances about our ability to prevent any such loss, misuse, to you or to any third party arising out of any such loss, misuse, or alteration. If we suffer a data breach, we will provide you with the appropriate breach notification given jurisdiction and FBI requirements.
E. Third Party Websites
We link to other sites, but please keep in mind that we do not control the privacy policies of those sites. Make sure to review the policies of any such sites before providing your personal information.
F. Sale of Business
Should we sell this site or our business, your personal information will be an asset transferred to the new owner.
If you have any questions about this Privacy Policy, please contact us.